TRACE AFFEX UNVEILS NEW CD/DVD PRINTER

WITH HIGHEST RESOLUTION AVAILABLE

 

 PRINTER USES STANDARD HP INK CARTRIDGES WHICH CAN

RESULT IN SUBSTANTIAL COST SAVINGS

 

 

San Jose, CA – June 23, 2005 – Trace Affex announced that it has introduced the first product in its new line of high-value CD/DVD printers and duplicators.  The new DiscJet 4800 CD/DVD printer offers the highest resolution—4800 x 1200 dpi—currently available in the marketplace, and uses HP’s standard, off-the-shelf ink cartridges which can result in substantial cost savings.  The DiscJet 4800 is the fourth generation CD/DVD printer from Trace Affex to use HP's inkjet technology. The combination of HP's inkjet expertise with Trace Affex's CD/DVD printer technology has produced the best color CD/DVD color printer on the market.

 

 “Unlike many of our competitors, we do not require you to buy proprietary ink cartridges,” explained Chuck Huie, CTO of Trace Affex.  “Depending on usage, the cost savings can cover the entire cost of the printer very quickly.  This printer is ideal for producing sharp photo-quality images.  In addition to the standard Black and Tri-color ink cartridges, the DiscJet 4800 can accept a photo-quality ink cartridge (in place of the black cartridge) which provides extremely sharp photo-quality images.”

 

For those customers needing to automate the printing process, Trace Affex also introduced 220-disc standalone robotics. The controller is built into the robotics so no external PC is required.  This robotic unit includes networking software and an Ethernet connection so images can be sent from the convenience of a PC or Mac.  

 

“The DiscJet 4800 is the ideal CD/DVD printer for corporations, music publishers, software companies, graphics arts houses, publishing, advertising, and many other companies with a need to print colorful labels onto CD/DVD’s,” said Dave Kalstrom, Trace Affex Chief Executive Officer.  “The attractive price point is a key selling feature and we expect these markets to take advantage of our aggressive pricing structure.”

 

List pricing for the DiscJet 4800 is $1205.  However, through the middle of July 2005, pricing has been reduced to $1024.  The standalone 220-disc robotics (including networking software) adds an additional $3294 to the price.

 

 

ABOUT TRACE AFFEX

Trace Affex is a leading provider of CD/DVD-R duplication and printing system solutions, and CD/DVD storage systems.  The company offers a wide variety of CD/DVD-R duplication and full-color printing systems designed to meet every application  -- from large-capacity automatic, robotic systems to single-disc, high-quality systems for small businesses, studios, and home offices.  It also offers small-to-high-capacity CD/DVD systems, in a broad range of configurations, for archival storage, data distribution, digital asset management and web-based applications.

Trace Affex has over 17 years of experience in developing and manufacturing industrial-grade, automated duplication equipment.

 

Trace Affex headquarters:1609 B Regatta Lane, San Jose, CA 95112 USA. 

Phone:  408-441-8040.  Fax:  408-441-7259. 

Web site:  www.traceaffex.com  

 

FOR MORE INFORMATION, CONTACT:

Chuck Huie, Trace Affex

408-441-3504, chuie@traceaffex.com