Corporate Capsule

During the past three decades, Trace Affex has been at the forefront in developing and manufacturing industrial-grade, automated duplication equipment. It is now a leading innovator and supplier of CD-R and DVD-R duplication and full-color printing system solutions.
United with Hewlett Packard in the "Inventor Alliance Partnership", Trace Affex creates the standards in providing Corporate America, studios, service bureaus and others with a system to meet virtually every application.

Corporate Overview

Trace Affex Inc is a leading provider of duplication, automation and printing solutions to the rapidly evolving CD-R and DVD-R recording markets. Trace Affex's POWERWRITER and POWERPRINTER SERIES of systems are used by companies to copy electronic files and print high quality color images to CD-R recordable media. Trace Affex is a privately held company.

Trace Affex's origin stems from Trace Products, founded in 1983 with over 17 years experience in developing and manufacturing industrial grade automated duplication equipment. Trace companies have proven their expertise in providing high volume, reliable solutions to the software manufacturing industry with an estimated 80% of all the flexible diskettes in the world duplicated on Trace equipment. Trace's reputation has been based on developing and manufacturing innovative designs and solutions, as supported by the many patents held by Trace companies.

Trace's expertise includes more than seven years experience in the CD-R market. Trace has been an innovator in identifying and developing solutions for the developing CD-R market. In 1993, Trace Products established a separate business unit to specifically focus on the CD-R market working with a consortium of developers and vendors to introduce a full line of CD-R products, including:

As the CD Optical and CD-R markets continued to grow, Trace Products responded by creating business units to address the specific needs of those customers and markets.

1995 - Trace Products expanded its' flexible diskette replication and initial CD-R product offerings to include a multi-copy, CD-R tower duplication system.

1996 - Trace Optical™ was launched, providing CD and DVD manufacturers with a full range of products and services including: Laser Beam Recorders, glass mastering equipment, CD injection molding and finishing systems, cleanroom facilities planning, test equipment and quality control systems.

1997 - Trace Digital LLC was launched as an independent company to focus specifically on developing and manufacturing industrial grade, automated CD-R and DVD-R duplication solutions. In March 1999, Trace Digital acquired AFFEX, a leading developer of CD-R surface printing solutions. In December 1999, M.D. Systems of Belgium was acquired and renamed Trace Digital Europe NV, providing regional sales and service to all continental Europe.

2001 - Trace Affex Inc was created as the entity of Trace Digital and Affex.
Trace Affex is managed by several experienced and knowledgeable managers from the software and hardware manufacturing industry. CEO Dave Kalstrom; VP of Engineering, Chuck Huie; VP of Sales/Marketing, Brian McCarthy, European Managing Director, Mark Bennik and Owner/Designer of Automated Products, John Meadows. John Meadows, also President of Able Design Inc., has over 20 years experience in the design of numerous CD and MO juke boxes and holds several patents related to such designs.
Trace Affex has focused its development efforts on providing customers with a full range of CD-R and DVD-R automated duplication and printer solutions.

CD-R & DVD-R Automation - Trace Affex's autoloader technology was designed and manufactured by our partner company, Able Design. This design is used in all Trace Affex's autoloaders, and is the foundation for future products. Key features include:
Patented disc handling mechanism
Industries fastest disc exchange cycle times
Disc capacities of 100 to 300 discs
Compatible with CD-R and DVD-R discs, and CD-R Business Cards
Unattended, continuous operation

CD-R Integrated Duplication & Printing ­ The APS-2002 (Automated Publishing System) combines duplicating and in-line color printing in a robotic autoloader using an Hewlett-Packard color ink-jet printer. The APS-2002 has a 100-disc capacity and is available with two high-speed CD-R or DVD-R writers. PoINT Publisher Software supports simultaneous CD duplication and printing with special software tools available to make image import, alignment and printing simple.

Duplicates and prints CDs in a single pass
Client Network Software provides shared network connectivity
Proprietary autoloader and CD printer feed mechanisms
Unsurpassed color ink-jet CD printing
User-friendly printer image management software
CD-R & DVD-R Duplication - The POWERWRITER (PCW 2100/4100 and PRO) series of high-speed duplicators offers a choice from 2 to 12 drive autoloader configurations, and all systems are designed to allow for future expansion. The POWERWRITER robotic series provides a 100 or 300 disc autoloader configuration driven by the feature laden POWERWRITE Software package. POWERWRITE Software supports standard duplication requirements and provides several very important verification and process control features that enhance quality and efficiency. Features include:
POWERWRITER PRO-II 300-disc, 8- and 12-drive duplicators
POWERWRITER PCW 2100/4100 100-disc, 2-drive or 4-drive, modular/expandable duplicators
Duplicate standard CD-R & DVD-R discs, and 63 x 80mm CD-R Business Cards
Windows™ compatible POWERWRITE Software
Quality control verification tools
Process control monitoring and reporting
Disc mastering and diagnostic tools

CD-R & DVD-R Printing ­ Trace Affex also manufactures manual and automated printer solutions, all based on the Hewlett-Packard ink jet technology. This includes the precision tray-feed CD-Artist and the automated PowerPrinter. The Trace Affex POWERPRINTER provides an automated solution for high volume shops, providing:

Standard CD-R & DVD-R discs, and 63 x 80mm CD-R Business Card printing
100 Disc autoloader capacity
Proprietary non-print surface disc handling mechanism
Photo quality color reproduction using a four color process
True photo quality 2400 x 1200 DPI resolution
Precision print alignment
Inexpensive, readily available printer consumables

In addition to Trace Affex's commitment to innovative designs and quality manufacturing, Trace recognizes the importance of customer service and support. Trace Affex understands what customers require to be successful in the competitive duplication market where costs and production schedules are always tight. Thus, Trace Affex is committed to providing a strong technical support infrastructure and the technical expertise necessary to support customers in attaining this goal.

All trademarks or product names are the property of their respective owners.

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Trace Affex, Inc. 740 Tabor Drive, Scotts Valley, CA 95066 - Phone: 408-441-8040